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New Green Directory
Technology!
As part
of our continuous efforts to promote our
industry
and support the local community, the Washington State
Department of Commerce is adopting a new software
solution for its Aerospace Directory.
This new green technology, recently published by the
U.S. Patent and Trademark Office, enables our directory
CDs to seamlessly update themselves with your latest
information - including text, graphics, PDFs, video and
more.
There are no more
deadline worries or "shelf-life" concerns, production or
shipping expenses that plague traditional print
directories.
A Resource Customers Will Use
Consumers positively respond to collateral materials, even in a
digital age. According to the
Wall Street Journal, more than 17 billion
catalogs and directories were mailed last year - and they pay off.
Marketers say they still drive business and increase
sales.
Compared to a print directory, the multimedia CDs won’t
go out of date. Users will get a fresh experience
instead of a publication that is out-of-date the minute
it is printed.
Plus,
the CDs cost less to produce than thumb/USB drives.
There’s more opportunity to insert additional items,
like your business card or a product brochure. All with
zero risk of a user erasing the information to transport
their next PowerPoint.
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